Alliance Entertainment, LLC, established in 1990, is billed as "the largest distributor of home entertainment audio and video software in the United States."
Alliance manufactured on-demand CDr pressings of numerous major label releases, which were then distributed to and stocked at many major retailers. These CDrs were also marketed direct to consumers through the PopMarket online marketplace, Collectors Choice Music, DirectToU, DeepDiscount.com, and others (all of which are or were owned by Alliance Entertainment LLC).
Alliance CDr media is typically (but perhaps not exclusively) marked "T-80-UG-6 19081405" in the matrix area, and has variable number and letters combinations stamped in the inner hub that begin with "Z1J..."