Supertone (5)

U.S. shellac record label (1924-1931). Records were produced by several manufacturers for sale by The New York Recording Laboratories. Sears discontinued the Supertone brand in 1924, when Capitol Roll & Record went out of business.

Between 1925-1928, a different Supertone label was produced by Puritone.

Sears revived its Supertone label as a replacement for its defunct Brunswick Radio Corporation. More than 200 releases, numbered in a new S-prefixed series that first appeared in the Fall 1931 catalog, were produced before Sears discontinued the label in late 1931.