Urban Legends, the urban catalog platform of Universal Music Enterprises (UMe), and Marvel Comics collaborate for an ongoing exclusive album series that will feature variant covers for select collector’s editions of some of the record label’s most legendary hip-hop releases.
Each album release will boast a pair of collectible options, the first one being a double color vinyl Variant Cover Collector’s Edition that replaces the album’s original image with Marvel’s variant hip-hop cover art.
Second, a Deluxe Variant Cover Collector’s Edition will sport the featured album itself housed in a gatefold LP with the variant cover printed directly on the front. The deluxe collector’s edition will include double color vinyl, along with a copy of the limited-edition corresponding Marvel comic book that ties in with the artwork. The deluxe version will also include a 3D lenticular print of Marvel’s variant cover artwork. Each initial Collector’s Edition will be capped at 3,000 units.
UMe plans to release hip-hop variant albums each quarter, via traditional record stores and retail channels, as well as directly to consumers. The initial limited-edition runs will be capped at 5,000 units each.